29. January 2008
Found a site that has links to hundreds of web 2.o sites doing all sorts of crazy things. You do wonder what some of the business models look like. Perhaps best not to ask too many questions.
28. January 2008
Following the success of our multi-award winning work for Creme Egg, Cadbury have tasked us with two new projects.
The agency will take the strategic lead on new chewing gum brand Trident and we're tasked with generating maximum noise in the social media environment in addition to running campaigns in paid for media.
In addition the agency has been commissioned to undertake a major redesign of the Cadbury Trebor Bassett site to maximise exposure of the product portfolio.
23. January 2008
Marketing have spotted our Creme Egg site. The article is online here.
15. January 2008
Global player AIG has appointed us as lead agency to drive the marketing strategy for their latest acquisition Direct Travel Insurance. In addition to developing the brand personality and look and feel for the brand we have also been tasked with conducting a comprehensive data audit and segmentation programme to further drive the communications strategy for 2008. We hope that campaigns will span press, direct mail and digital channels. We're very much looking forwards to getting stuck in to this one!
13. January 2008
Simon Jenkins has written this excellent article which reminds us that the internet is a means to an end. It's other people we like to be around and the internet provides a set of tools to help us achieve that.
"...but the value of the internet is in guiding them to congregate in affinity groups and form new relationships. Human beings, above all, seek an encounter with other human beings."
It's a good thought to have top of mind when planning campaigns and designing online experiences. Is what we're building useful to the ultimate human desire to be with and be accepted by and liked by other human beings? It's quite a good insight into understanding the whole mentality behind props and why people pass on youtube clips and ... errr, blog about stuff. Look, I found this interesting thing! It tells you how wonderful and super I am. Please like me, please! The timesonline article is here.