13. May 2009
Yesterday marked the launch of the new Creme Egg Twisted site, Operation 'Goo on the Loose'.
We're tired, emotional and a bit proud of it.
The website, www.cremeeggtwisted.com
is the online home of the CIA (Cadbury's Intelligence Agency). Visitors
to the site can sign-up as agents and are then tasked to track down
Twisted bars as they create mischief country-wide. We'll be using a
Google Maps mash-up and clues via a Twitter feed to the website to help
CIA agents locate up to 16 targets, which have been ear-marked for a
‘gooing’. Up for grabs is a luxury holiday in Morocco, and for the top
Super Agent, a cash prize of £20,000!
It's easy to get involved and sign-up to be an agent at www.cremeeggtwisted.com, and you Tweeters can follow Twisted at www.twitter.com/cremeeggtwisted
12. May 2009
Our planners think they're so very, very drole!
11. May 2009
We had Charlie and Ed from putITout in to run a lunchtime session for us. The session was on what's happening with mobile phone apps and it was great. Ed's enthusiasm for what, to many might seem a 'dry' subject had us all chomping at the bit to push the technology even further than we've done so far with the work we've done for TfL and Creme Egg.
On top of all that, as part of a demo Ed took a picture of the assembled CMWage. And Charlie attached it as part ofhis follow-up email. Which was nice.
Here we all are.
Thank you very much Charlie and Ed.
5. May 2009
We're delighted to announce that we've been appointed to the Citroen account following a hard fought 5-way pitch.
We got the green light at the end of last week and following a few glasses of champagne we're fighting fit again and will be discussing how we bring to life their new brand positioning later this week. Watch this space for breaking campaigns.
1. May 2009
This is nice.Obviously, if you want to see the takeover you'll have to go and have a look overe here.
Honda Insight - Let It Shine from Honda on Vimeo.