27. June 2011
Hurrah! and Hurray! We're pleased to announce that we have won the Allied Bakeries digital account. We're already earning our crust on the business and there'll be no loafing about for us. Work will be out very soon and we're really excited to be working with the lovely folks at Allied Bakeries.
Campaign reported it here
15. June 2011
You have to remember that Google is a brand that has come to dominate our online lives more or less without any Google branding - a relatively new thing for them, advertising their products. They've basically got to where they are by having a really great product, and buying up other things they truely believed in which, like You Tube, are also great products.
Their product herritage shows through in these ads. They know their products and if you meet Google people they're proud of them. But they also seem to knnow that most people couldn't care less about the product or the brand. There's a real consumer understanding at the heart of this campaign. They do not sell the functionality - which nobody cares about, they sell the benefit - which people care about a great deal - and they wrap it up in a big emotional idea for further emphasis. I love the campaign - great work Google.