19. August 2011
After searching far and wide we’re delighted to report that Liz Wilson is joining the agency as our new CEO. She’s been charged with the strategic leadership of the agency and helping themanagement team take CMW to the next stage of its development.
See the Campaign report here.
17. August 2011
Turn your favourite office tool from your desk
The perfect solution for all of you workhorses who have
to eat lunch sitting at your desk. Awesome. And proof that there are still
plenty of original ideas to be had out there. See this.
12. August 2011
Our much-loved and totally addictive social game developed for Krave goes mobile today so now you can continue the chocolate hunt on the move.
As well as all the existing Krave Krusader game elements, the mobile app features a chocolate hunt, a virtual game challenging you to search for and collect choc chunks located in your immediate surroundings while you're out and about. By checking into these locations online, you can capture the chocolate and add them to your Facebook account to earn rewards to progress to further levels of the game.
Big thanks to Unit9 for making it happen!
1. August 2011
Sowith a year to go until the London Olympics, stadia near completion, the pressworking themselves up into a frenzy and Team GB pumped and talking up medalhopes those with the foresight to dig deep and part with their marketing dollarto land sponsorship deals are no doubt collectively patting themselves on theirbacks.
As thoughts turn to next July we look forward to the epic battles that willplay out, not just those on the track, field and pitches but also the age-oldbattle between two of the biggest contenders, Adidas and Nike. Adidas, theofficial sponsor and Nike the brand continually associated with the Olympics inthe minds of the public due to the strength of their ambush marketing.
So Adidas will be hoping that their star Idowu will provide the Usain Bolt moment of 2012; theoriginal east ender delivering the goods on home soil, the marketing fairy-talecomplete. No doubt he’ll be climbing onto the rostrum with billions of viewersglued to their sets at home watching the camera slowly pan down to the medalthat hangs round his neck, its golden face depicting Nike the goddess orvictory.
OK, so Nike didn’t really manage to pull off the marketing coup of the centurybut when David Watkins’ designs were revealed last week it must have felt likea bit of a low blow to team Adidas in the battle of the brands.