27. January 2012
Micheal Page, one of the world's leading recruitment consultants, needed a helping hand in upping their internet presence and establishing themselves as an innovative and approachable company.
Working on a small budget, CMW developed a light-hearted interactive game allowing users to compare their LinkedIn connections, experience and recommendations with those of their contacts. Using the Career-a-pult, the winner, with the most well-rounded profile, is catapulted into a dream job, which the loser faceplants into the wall of inferiority.
The game gives users better insight into ways in which they might improve their LinkedIn profile, making them more appealing to prospective employers. Opting for LinkedIn as the API, instead of the more popular Facebook option, Michael Page has ensured that they stand out from competitors.
Follow this link to try it for yourself: www.careerapult.com
20. January 2012
Yesterday, CMW were ON LINE: ON AIR: ON DEMAND at CITROEN LIVE in Manchester.
The 2012 Citroen Dealer conference was a great success and kicked off with MD, Linda Jackson and her team presenting some of the ambitions for the network for the coming year.
After lunch, the Citroen team skillfully handled questions on a broad range of issues sent via video link and submitted on their website. And all in front of hundreds of Dealers and a film crew - phew! Topics covered included upcoming launches, new sales initiatives and broader market issues. Plus there were some special messages from celebrity Citroen fans Arsene Wenger and Pixie Lott and a sneak preview of a new advertising campaign!
However, the highlight of the show was definitely an opportunity to see the amazingly stylish New Citroen DS5, which will be at Citroen Dealerships soon. If you just can't wait though visit: ds5.citroen.co.uk
10. January 2012
This morning we had our first working breakfast.
Mark Earls did what he does best – he made us think!
Here’s our 60 second whistle-stop tour of the wise and wonderful things he had to say.
His theme was that people follow patterns of behaviour. We can improve communication effectiveness by better understanding these patterns. It's for this reason that Mark's latest book is called "I'll Have What She's Having".
Mark started with a story – a story of Empire, adventure, map making and the Kong Mountains. (A quick visit to http://en.wikipedia.org/wiki/Mountains_of_Kong explains all.)
It turns out that for nearly a 100 years we believed the Kong Mountains to be in West Africa. They were the source of the great Niger River. Maps pinpointed where they could be found. The truth is they've never existed! They're a myth!
How did this come to pass? Mark explained that social context and shared belief are the most significant elements in our decision making.
We are inherently social beings and so our decision making is necessarily shaped by the influence of others.
From the moment we are born we are homo mimicus – mimicking man. We are copying machines aping the behaviour of our parents from day one. We then progress and ape the behaviour of our peers, of our social milieu and of wider society. We do it through-out our lives. This is why ideas spread; it's why markets have long-tails. We are copying machines. Drinks for example are a social choice.
As much as we all want to believe we're rational and independent of thought, the truth is we our part of a herd and make social decisions.
The trick is to understand the pattern that people's decision making is conforming to. To see the dynamic behind the mimic. Only by doing this can we seek to influence behaviour.
That's it other than to say thanks Mark for a stimulating and insightful talk. Great way to start the working day.
Mark's latest book, "I'll Have What She's Having", the inspiration for much of this morning, can be bought by clicking here. Well worth a read.
4. January 2012
CMW's celebrated Bacon Club is back and better than ever for 2012, now better known as Working Breakfast.
Kicking things off on Tuesday January 10th at One Alfred Place, we are particularly excited to announce that our speaker is Mark Earls, one of the UK's most popular writers and speakers on brands, marketing and changing mass behaviour. He is the author of 'HERD' and the recently published 'I'll Have What She's Having'. He's been described as Malcolm Gladwell on speed, and always has an entertaining story and a great insight into how marketers really influence audience behaviour.This is a chance to genuinely find out what makes consumers tick, and an opportunity to mingle and enjoy some breakfast.
We still have a few places available, so if you are interested in coming along, please email daisy.batchen@cmwlondon.com for more information. And for those of you who are already on the guest list.....see you there!
