30. June 2008
Press release follows: The awards site is here.
CMW has taken home two accolades from this year’s Institute of Direct Marketing (IDM) Business Performance awards for its work with the COI and Cadbury.The agency took the top prize in the direct acquisition category for its campaign for the COI on behalf of the Department for Children, Schools & Families, which encouraged working parents to enquire about childcare options. The campaign cut through the scepticism that recipients would normally feel towards government communications and delivered its message in a positive and upbeat manner. Press, direct mail, door drops, outdoor and field sales were all used in the campaign, which made clever use of Bounty and Acorn data to ensure that it targeted the right households. The agency’s second accolade was as a runner up in the digital branding category for its work on Cadbury Creme Egg – a fun, engaging, and slightly wacky campaign that really brought the brand to life online through social networking sites such as YouTube, and innovative online games.Martin Nieri, managing director at CMW, said “The IDM Business Performance Awards are a great accolade, as they are only given for campaigns which demonstrate a long-term, strategic and sustainable contribution to a client’s business.
“We’re extremely pleased to have not only won the direct acquisition category for the COI, but also to be highly commended for our digital work with Cadbury. We’re very proud of both of the campaigns and particularly the excellent commercial results that they have achieved for the clients.”