4. December 2012
Like all agencies, CMW is only as exciting and interesting as the people in it. There’s definitely no shortage here of those with different interests, talents and knowledge. However amongst our team are a few that possess a particular passion. And every once in a while we would like to draw on these people and share their story.
This week we are introducing Sara Cohen, who by day is our Strategy Planner for Peugeot. And who by night and weekends, is a fashion entrepreneur. Yes, she’s the one in the pic above, this is her website – http://www.sara-c.com and this is Sara’s story.
“Most fashion labels begin with a grand vision or a childhood dream. Mine started earlier this year in a campervan called Able Mabel. I spent 7 weeks travelling round England in the middle of winter, and was often the only person walking on the beach and hiking up hills. During this time I discovered another, untouched England; an empty, unique country where nature tells millions of tiny, perfect stories. I photographed and drew what I saw, and the result was my debut collection; Nature’s Edge.
Before I packed up and headed home, I’d decided it was time to follow my passion, combining my love of prints with nature. This is how my ethical print based fashion label Sara C was born. My designs are all hand-drawn or taken from my nature inspired photographs and then digitally printed onto 100% bamboo or peace silk. I design a range of clothing and accessories, all of which you can find here http://www.sara-c.com
I have worked in advertising for 15 years so I come with lots of marketing experience. However nothing enriches your experience more than becoming an entrepreneur and launching your own brand. I now find I wear many hats; designer, product development, production to fulfilment and marketing too. I have found that I now view our client’s challenges at CMW differently. I am able to have a deeper understanding of what’s on our client’s mind, and when approaching a brief I am able to bring another dimension of thinking as I consider all aspects of their business rather than simply the marketing side. Plus having designed my own site and developed and managed my own marketing and social media, I now have a smaller brands personal perspective to add to my experience of working on bigger brands.
It’s amazing what I’ve achieved in a year. 9 months of long days, late nights and weekend working has been absolutely worth it.
29. March 2012
The Great Football Experiment, our innovative campaign for Nivea for Men, picked up its first prize of the season this week winning gold at The Hollis Sponsorship Awards for best digital activation campaign.
With it shortlisted for both the Marketing Week Engage and Sports Industry Awards next month, we're thinking we may have a hattrick on the cards.
The campaign itself dramatized the brand's proposition 'Preparation is everything,' by showing how a bunch of amateur footballers at a failing football team could progress from no hopes to runners up in their league, and even beat a team of England Legends when given access to the likes of El Tay, Ray Wilkins, and Ray Clemence.
The whole thing played out through social channels and drove massive engagement with the brand. Result.
Great assists from Carat, Octagon, Online Fire, and Big Balls who all gave it 110%.
Check out our film of the campaign here www.cmwlondon.com/work.html#nivea
19. August 2011
After searching far and wide we’re delighted to report that Liz Wilson is joining the agency as our new CEO. She’s been charged with the strategic leadership of the agency and helping themanagement team take CMW to the next stage of its development.
See the Campaign report here.
13. December 2010
Campaign published its 2010 Top Tens on Thursday. CMW had its best performance to date.
We were runner up DM agency of the year for the second year running, and with Camapign saying we could well go further next year.
Jamie Bell and Iain Hunter were number 5 in the top ten DM creatives.
Our work for Sure Start came in at number 9 in the Regional Press Ads.
Our Creme Egg iPhone app came in at number 5 in top apps.
And last, but by no means least, our 'Emergency Services' mailer for Peugeot came in at number 7 in the top ten direct campaigns.
We're absolutely chuffed at the recognition. It's been a very busy year and all of us at CMW twoers have thoroughly enjoyed it. We're looking forward to 2011 and doing even more, even better work for our clients.