15. April 2009
Having been appointed to the NHS London account early this year we've just launched the first of two integrated campaigns.
This campaign highlights the dangers of measles and encourages parents to get the MMR jab for their kids to stop the disease spreading further. During the pitch we uncovered the key stat that 1 in 10 kids who suffer from measles will end up in hospital and this is the key message from the campaign. Already it's proving a big success with numerous primary care trusts supporting the campaign that spans outdoor, press, dm, door drops and information for doctors to use in their surgeries.
26. January 2009
We’re delighted to announce that we have pitched for and won not one, but two new jobs for the London Social Marketing Unit/NHS London via COI.
Firstly we’ll be eyeing up men prone to heart disease and diabetes and persuading them to go to the Doc’s for a once over. And for our second appointment we’ll be reaching out to parents of young children and talking to them about the danger of measles.
Marketing Magazine picked up on this and you can read their reports of out win here.