1. July 2009
There's more praise for the Twisted work here which is very nice to see. The campaign's going great guns. I guess that should be 'gooing' great guns.
26. June 2009
Here's a video showing the in-game ads we did for Creme Egg. Media strategy and buying by the cool and lovely team at phd, whose blog is here.
22. June 2009
Ah, oui oui. Nous sommes over la lune. Our 3 nominations at Cannes means that we’re the most nominated UK direct agency at the 2009 Cannes Festival. All 3 nominations are for the Faceless People campaign that created such a massive buzz for last year’s launch of the Lotus Evora. Brandrepublic have reported on it too - which is always tres bon.
22. June 2009
Sorry about this. It's two Twisted posts in a row, and two about our work being covered. It's naughty and we try not to do it. But it's interesting that the publication in question has picked this up - none other than Business Week. Anyway you canread the article here.
15. June 2009
This discussion of our efforts on Twisted delighted us no end. Hopefully this and all the subsequent awareness and tweeting and re-tweeting that's going on will help the campaign even further.
25. February 2009
We've just launched our new game for Creme Egg - The Great Eggscape - in which players can help our gooey friends eggscape the clutches of mad professor Sir Eggburt Shellby. He wants to keep them in his museum. The Eggs, of course, want to get their goo out. Players can help the eggs meet their sticky end.
We very much hope a lot of people will have a lot of fun with it.
You can have a goo here. Goo on, give it a goo!
25. February 2009
Our Creme Egg work started off in December. We looked back at our records from the previous year and picked out our top fans. To thank them for helping so many eggs to goo, we sent each of them 3 of this year's finest eggs - ready and willing to be gooed.
It was DM campaign of the week in DM Weekly and Brand Republic picked up on it too - which is nice.
But we think the people who liked it best were the lucky ones who got the eggs. They let us know on our creme egg blog and on our Facebook Creme Egg fan page.
Super-GOOper!
15. January 2009
Happy new year to all - it's been a happy goo year for us. It's been a bit on the mad side round here at CMW towers. Not so much the Christmas parties you probably have in mind, but rather the Cadbury Creme Egg campaign. There’s gooey fun hither and yon and you can find out all about it at cremeegg.com You can be our friend on Facebook or bebo and while away your lunch hour checking out what we've been up to on YouTube. Hope you enjoy it. Here Today, Goo Tomorrow!
11. December 2008
The Lotus faceless people campaign won second place in the magazine's top 10 direct campaigns of the year. More plaudits following the gold, silver and bronze awards it picked up at the DMAs earlier this week.
Another great result for the team who will have to work hard to top that next year.
18. November 2008
It’s just been announced that CMW has been shortlisted for four DMA Awards. The innovative faceless people campaign for Lotus is a finalist in three categories including Creative Solutions, Automotive and Field Marketing while the latest gooey offering from Creme Egg is up for the best campaign in the FMCG category. The results will be announced on 9th December. Fingers crossed!