21. March 2013
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We're always really proud when an existing client entrusts us with more of their business, so we're really delighted to be taking on the Eucerin brand from our client Beiersdorf.
We already work with Nivea for Men across Northern Europe and Elastoplast in the UK, and now we're looking forward to helping Eucerin become the skincare success story here as it is in other parts of the world.
We're starting to prepare a campaign that breaks later this spring to launch the ‘Even Brighter’ range in print, online, social and CRM.
Our client, Becky Lee, who looks after Eucerin said in the press: “Eucerin is a brand that builds enormous trust with people and we are committed to providing solutions that work for all skin requirements; in CMW we’ve found a partner who can help us to grow the brand by building closer bonds with existing and new audiences."
Eucerin has real stature in its more established markets, and there’s definitely a growth opportunity here, given the UK’s increasing interest in more specialist skincare. We think it’s one of the best kept secrets of the skincare market (we've been trying the products over the last few months) and we look forward to putting that right with British women.
29. March 2012
The Great Football Experiment, our innovative campaign for Nivea for Men, picked up its first prize of the season this week winning gold at The Hollis Sponsorship Awards for best digital activation campaign.
With it shortlisted for both the Marketing Week Engage and Sports Industry Awards next month, we're thinking we may have a hattrick on the cards.
The campaign itself dramatized the brand's proposition 'Preparation is everything,' by showing how a bunch of amateur footballers at a failing football team could progress from no hopes to runners up in their league, and even beat a team of England Legends when given access to the likes of El Tay, Ray Wilkins, and Ray Clemence.
The whole thing played out through social channels and drove massive engagement with the brand. Result.
Great assists from Carat, Octagon, Online Fire, and Big Balls who all gave it 110%.
Check out our film of the campaign here www.cmwlondon.com/work.html#nivea
13. December 2010
Campaign published its 2010 Top Tens on Thursday. CMW had its best performance to date.
We were runner up DM agency of the year for the second year running, and with Camapign saying we could well go further next year.
Jamie Bell and Iain Hunter were number 5 in the top ten DM creatives.
Our work for Sure Start came in at number 9 in the Regional Press Ads.
Our Creme Egg iPhone app came in at number 5 in top apps.
And last, but by no means least, our 'Emergency Services' mailer for Peugeot came in at number 7 in the top ten direct campaigns.
We're absolutely chuffed at the recognition. It's been a very busy year and all of us at CMW twoers have thoroughly enjoyed it. We're looking forward to 2011 and doing even more, even better work for our clients.
6. August 2010
Some fantastic news! The results have just come in from the International Automotive Advertising Awards and we’ve won a fistful.
Our 207 Bandage pack picked up Silver in Consumer DM.
Our Peugeot GT100 pack picked up Silver in the brochure category.
And our Lotus Evora Bellyband pack picked up not only Silver in Consumer DM ...
... but also the much coveted Gold in the Brochure Category!
Obviously, we're chuffed to bits, but the pedal stays firmly on the metal as we're already racing off on new campaigns.
Vroom vroom!
22. July 2010
Wooo Hoooo! We're in the IAB's Creative Showcase this month with our Creme Egg campaign.
We're delighted to be in this motnh's showcase and we're working on the next campaign already!
4. March 2010
We got site of the week in NMA's site inspection and we are filled with glee! Hurrah!
Linky linky to NMA.
25. January 2010
Hip hip hurrah! Our Twisted work is a finalist in the FMCG category for this year's Revolution awards.
It's propper hard to get to be a finalist in the Revolution Awards, so we're propper chuffed.
And here's the Beatles!
14. December 2009
In this week's Campaign we were ranked in 2nd place for Direct Agency of the Year (up 3 places from last year's fifth place). We scored highly across every category: client retention, creativity, new biz wins, financial and general agency management, and innovation. So we're absolutely chuffed with the success, but determined to try even harder next year to grab that number 1 slot!!
And not only but also: -
- Our Twisted work was ranked 7th best DM campaign of the year
- Jamie Bell and Iain 'gerrrrrrrr' Hunter (our pet name for him) notched up a very respectable 8th place in the DM Creative Directors of the year category, and,
- Lotus (Faceless People) was awarded 10th spot for DM campaign of the decade
So we're over the moon - actually, we're over at the Carpenter's Arms
11. November 2009
We've been shortlisted for a Golden Twit! Hurrah and hurray!
12. October 2009
We did really well in the 2009 Field Marketing & Brand Experience awards last week. Up against some very stiff competition we waltzed off with a gold and two silvers, all of them for our Faceless People work for Lotus.
Here's what we won and who we beat off*
Gold – Live performance/PR stunt
We were up against: -
Cake – Visit London
Liquid Way – Uniqlo
Multiply - Huggies
Taylor Herring – Eden TV
Silver – Innovative Campaign
We were up against: -
Chemistry - Plenty
Gekko – Digital UK
Iblink - Gilette
Orchid – Kodak
Silver – Product Launch
We were up against: -
CJ Services – Bakkover
Chemistry – Plenty
Line Up - Volvo
Imagination - Ford
REL – Remington
Anyway, we're chuffed that lil'ol'us stole a march on some of the industry giants up there and the judges awarded us against some fantastic campaigns.
PS: Congratulations to all who were shortlisted!
* If you're American, this doesn't mean what you think it does.