Creme Egg hits the app store

10. March 2010

Our app for the iPhone has just launched. Check it out in the App Store.

We provide two ways to goo some lovely Creme Eggs. Shake the iPhone till the egg goos and then enjoy sqidging the gooey mess all over the screen. Or, go out on the hunt to find eggs hidden in an augmented reality layer. Spotting eggs makes for points in our game on the site. And we all know what points make ...



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Categories: Campaigns


Site of the week in NMA

4. March 2010

We got site of the week in NMA's site inspection and we are filled with glee! Hurrah!

Linky linky to NMA.

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Categories: Awards | Campaigns


Goo am I?

8. February 2010

On Facebook we're helping to run the Creme Egg fan page. Our little, just for fun, 'Goo am I?' status updates are very popular. We send out a clue and fans are asked to identify the famous person we're thinking of. There's a goey twist as they're not real peps but the Goo equivalent. Oh, have a look and you'll get the idea.



These have really taken off. As soon as the clues go out, people are really getting into it and posting guesses.

A gooooooood time is guaranteed for all.

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Categories: Campaigns


Your Country Needs Goo

11. January 2010

Brand republic have reported our enw campaign for Cadbury Creme Egg.

Read all about it here.

Twisted: got our twitters in a twist

11. November 2009

We've been shortlisted for a Golden Twit! Hurrah and hurray!

Creme Egg Twisted - best practice

30. October 2009

U-Talk Marketing has picked out this year's Twisted campaign as a best practice case study. You can read it here.

 

All points Twisted

22. July 2009

Roland Hafenrichter, ECD of Mather Communications, has written a review of our DM for Twisted in Marketing. It's a very positive peer review and we're delighted to have made such an impression with the work. We're chuffed.

 

Not only, but also, we've uploaded a little movie showcasing all the Twisted work on AllOurBestWork - the IPA agency showcase alongside one for Creme Egg and one for the Lotus Faceless People work.Hopefully we'll have a lot more stuff going on there soon.

 

Nice post about the Twisted work

1. July 2009

There's more praise for the Twisted work here which is very nice to see. The campaign's going great guns. I guess that should be 'gooing' great guns.

In-Game ads for Creme Egg

26. June 2009

Here's a video showing the in-game ads we did for Creme Egg. Media strategy and buying by the cool and lovely team at phd, whose blog is here.

Un, deux, trois nominations à Cannes

22. June 2009

Ah, oui oui. Nous sommes over la lune. Our 3 nominations at Cannes means that we’re the most nominated UK direct agency at the 2009 Cannes Festival. All 3 nominations are for the Faceless People campaign that created such a massive buzz for last year’s launch of the Lotus Evora. Brandrepublic have reported on it too - which is always tres bon. 3 lions

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Categories: Awards | Campaigns


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About CMW

Building brand conversations

We're a communications agency who use the power of ideas to engage, stimulate, inspire and entertain people.

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