22. September 2009
When the stock market is going down, you may feel a bit down yourself. Cheer yourself up with the Puma Index. As stocks go down, the clothes come off.
15. September 2009
Entertaining stuff - caveat emptor as regards the reliability of the stats. But the gist of it is there or there abouts
See also this post over here regarding movies, statistics, dodginess and awful soundtracks
9. September 2009
Two new campaigns have been launched, each aimed at a young audience, each tackling a social issue and each using content to get the message across - OK, OK, we know you can't really have a message without content, and all ads have content etc, but what we mean is they use more engaging story formats, rather than simply broadcasting a message in a traditional ad format .... it's easier to review the material than articulate it here ...
First we have the Met's campaign to stop young men stabbing each other.
It uses the ability within a YouTube video to link directly to another, and therefore allows the viewer to shape the narrative of the overall experience with the choices they make.
It's a great effort. Truthfully we can't help wonder if it isn't a little patronising, but we sincerely hope it helps. And let's face it, we need all the help we can get on this issue.
Second up is the PSA texting and driving campaign. It's a movie that's being shown in schools. It's very powerful stuff. We're not sure what the overall plan is to get this content in front of the young driving audience who need it (and maybe the older drivers too?) but again, we hope that it is tremendously successful in getting the message out that texting and driving really is fatally bad idea.
20. July 2009
It's been gently brought to our attention that our French is not what it could be. In our defence, we offer this from our French tutor, M. Kenneth Williams.
Badinage nos crepe suzettes!
17. July 2009
According to buzzfeed this is a homophone. Which according to Wikipedia is a word which sounds the same as another but means something different. In this case it sounds the same as two words which mean something different.
Anyway, it's a great ad. It's witty, it's red, and it obeys the copy rule for billboard ads of 'get my attention in eight words or less'.