26. June 2009
Here's a video showing the in-game ads we did for Creme Egg. Media strategy and buying by the cool and lovely team at phd, whose blog is here.
22. June 2009
Sorry about this. It's two Twisted posts in a row, and two about our work being covered. It's naughty and we try not to do it. But it's interesting that the publication in question has picked this up - none other than Business Week. Anyway you canread the article here.
15. June 2009
This discussion of our efforts on Twisted delighted us no end. Hopefully this and all the subsequent awareness and tweeting and re-tweeting that's going on will help the campaign even further.
13. May 2009
Yesterday marked the launch of the new Creme Egg Twisted site, Operation 'Goo on the Loose'.
We're tired, emotional and a bit proud of it.
The website, www.cremeeggtwisted.com
is the online home of the CIA (Cadbury's Intelligence Agency). Visitors
to the site can sign-up as agents and are then tasked to track down
Twisted bars as they create mischief country-wide. We'll be using a
Google Maps mash-up and clues via a Twitter feed to the website to help
CIA agents locate up to 16 targets, which have been ear-marked for a
‘gooing’. Up for grabs is a luxury holiday in Morocco, and for the top
Super Agent, a cash prize of £20,000!
It's easy to get involved and sign-up to be an agent at www.cremeeggtwisted.com, and you Tweeters can follow Twisted at www.twitter.com/cremeeggtwisted
27. February 2009
Our Creme Egg game, the Great Eggscape, got picked up in Brand Republic's Digital Bulletin. Have a look here for the review. Have a look here to play the game.
25. February 2009
We've just launched our new game for Creme Egg - The Great Eggscape - in which players can help our gooey friends eggscape the clutches of mad professor Sir Eggburt Shellby. He wants to keep them in his museum. The Eggs, of course, want to get their goo out. Players can help the eggs meet their sticky end.
We very much hope a lot of people will have a lot of fun with it.
You can have a goo here. Goo on, give it a goo!
25. February 2009
Our Creme Egg work started off in December. We looked back at our records from the previous year and picked out our top fans. To thank them for helping so many eggs to goo, we sent each of them 3 of this year's finest eggs - ready and willing to be gooed.
It was DM campaign of the week in DM Weekly and Brand Republic picked up on it too - which is nice.
But we think the people who liked it best were the lucky ones who got the eggs. They let us know on our creme egg blog and on our Facebook Creme Egg fan page.
Super-GOOper!
15. January 2009
Happy new year to all - it's been a happy goo year for us. It's been a bit on the mad side round here at CMW towers. Not so much the Christmas parties you probably have in mind, but rather the Cadbury Creme Egg campaign. There’s gooey fun hither and yon and you can find out all about it at cremeegg.com You can be our friend on Facebook or bebo and while away your lunch hour checking out what we've been up to on YouTube. Hope you enjoy it. Here Today, Goo Tomorrow!
31. October 2008
We won Best Use Of Multiple Channels at this year's IMAAs for our Creme Egg campaign. You can check it out on the IMAA site here. It was great work to be involved in and we had an absolute ball doing it. Props to our friends on the account at Starcom and Publicis and to our fantastic clients at Cadbury.
28. August 2008
There's a page on our work with Bebo for Trident over on adsoftheworld. You can find it by clicking on the magic hyperlinky. The Bebo site is here.