13. January 2008
Simon Jenkins has written this excellent article which reminds us that the internet is a means to an end. It's other people we like to be around and the internet provides a set of tools to help us achieve that.
"...but the value of the internet is in guiding them to congregate in affinity groups and form new relationships. Human beings, above all, seek an encounter with other human beings."
It's a good thought to have top of mind when planning campaigns and designing online experiences. Is what we're building useful to the ultimate human desire to be with and be accepted by and liked by other human beings? It's quite a good insight into understanding the whole mentality behind props and why people pass on youtube clips and ... errr, blog about stuff. Look, I found this interesting thing! It tells you how wonderful and super I am. Please like me, please! The timesonline article is here.