CMW on board to promote AIG travel insurance brand

Global player AIG has appointed us as lead agency to drive the marketing strategy for their latest acquisition Direct Travel Insurance. In addition to developing the brand personality and look and feel for the brand we have also been tasked with conducting a comprehensive data audit and segmentation programme to further drive the communications strategy for 2008. We hope that campaigns will span press, direct mail and digital channels. We're very much looking forwards to getting stuck in to this one!

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