28. January 2008
Following the success of our multi-award winning work for Creme Egg, Cadbury have tasked us with two new projects.
The agency will take the strategic lead on new chewing gum brand Trident and we're tasked with generating maximum noise in the social media environment in addition to running campaigns in paid for media.
In addition the agency has been commissioned to undertake a major redesign of the Cadbury Trebor Bassett site to maximise exposure of the product portfolio.