26. June 2008
Press release follows: Site for the awards is here.
CMW scooped a series of coveted NMA Effectiveness accolades at the magazine’s annual awards ceremony on 26th June. The awards showcase the power of interactive media to deliver business benefits and drive return on investment.
On the night CMW came first in the Sports category for its pioneering work for London Freewheel, a Transport for London/Greater London Authority initiative which saw all London streets closed off to motor traffic on 23rd September giving Londoners the opportunity to enjoy the capital from their saddles.
CMW created a Freewheel website which generated 32,000 online registrations and encouraged revisits before and after the event. The site delivered a wealth of information and functional tools, including a journey planner, a route guide, tips on how to prepare and raise money for the event, games, a forum and option to sign up for regular news alerts. Users were also encouraged to send in their photos of the day via mobile and these were published on the site and Flickr. Judges said that: “With a small budget, CMW created a relationship marketing site that achieved double the targets and engaged with a very high number of actual participants.”
CMW was also commended for Shape Advisor, an interactive online tool created for the Littlewoods website which allows shoppers to recreate their body type and select appropriate garments from the retailer’s collection. The agency was also shortlisted in the travel category for its online relationship marketing work with regional airline Flybe.