14. August 2008
Nike have a new UGC / community marketing orientated campaign - we all get to go on a YouTube channel and define what we see a 'courage' by uploading a video. It gets mixed up with a Killer track et voila - a stiring campaign full of emotional content. At the end of it all we're not sure what we know about Nike but we sure fancy some snazzy trainers with a big old tick on 'em. See what they're up to here.