25. February 2009
Our Creme Egg work started off in December. We looked back at our records from the previous year and picked out our top fans. To thank them for helping so many eggs to goo, we sent each of them 3 of this year's finest eggs - ready and willing to be gooed.
It was DM campaign of the week in DM Weekly and Brand Republic picked up on it too - which is nice.
But we think the people who liked it best were the lucky ones who got the eggs. They let us know on our creme egg blog and on our Facebook Creme Egg fan page.