What's hot this Christmas?

Chrsitmas time again, and time for the media schedules to bloat with ads for perfume, spirits (the alcoholic ones, not the Dikensian Christmas Carol ones) watches and toys. Sorting the Chrsitmas wheat from the panto season chaffwe ask "What's hot this festive season in marketing land?"

John Lewis - we're very near Oxford Street, so JLP is very dear to the agency's heart - continue their theme of acoustic and sweetly sung pop classics with this year's Christmas special - Sweet Child O' Mine

It's very popular here at CMW Towers, but will people like it enough to search out the mp3 and remix it on YouTube with ad footage, like they did with last year's From Me To You?

But at this time of year, our thoughts always turn to Virgin (US) Mobile's Chrismahanukwanzakha. Is this the best Christmas ad of all time?

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