10. March 2010
Hanes have launched Manpacks - the proposition, 'simplify the basics', says it all. Chap signs-up (if they're a US sort of chap, not available in Blighty, alas) and is sent their chosen mixture of socks, shirts and pants on a quarterly basis. CHap gets clean, fresh whatnots and no thinking / organisational / shopping time is required, thus leaving more time for watching said chap's chosen sport / making best ever lists, playlists in iTunes and generally bloking out.
As well as being a great idea, the site is cool too. Nice use of the Feedback loop - though we would have liked to see it a bit more public and open - and nice feature for / use of chat.