4. May 2012
This month, hot on the heels of Mark Earls and Steve Henry, we’ll be joined by Alex Fleetwood who will guide us through the Zeitgeist that is play and social gaming and explain why it’s appearing high on every brand’s agenda.
Alex is the founder of Hide and Seek, a gaming consultancy that’s dedicated to inventing new kinds of play, from iphone apps to citywide adventures, festivals to R&D. In this Olympic year there’s little chance of escaping games and Alex will talk about why play has never been more central to our cultural experience, presented more commercial opportunities, or been so core to our social interactions.
It all happens on Tuesday 22nd May, and we'll be live tweeting from the event. Please follow @CMWLondon and #WorkingBreakfast.