Littlewoods

With a great brand asset in their sponsorship of the Trinny and Susannah programmes we recognised that they weren't exploiting this online, so we proposed and created the Style Advisor application for them. This allowed users to create an avatar with their vital stats and the celebrity duo would then pick out flattering outfits from the Littlewoods site.

As well as picking up praise at the DMA, MCCA, NMA and Revolution Awards the strategy also delivered £1m in revenues and in recent report Mintel cited it for its 'innovation'.